Who Cares About Data?

In the complex world of analytics, I have often times seen many organizations focus on the numbers and stats without identifying what they mean or whether their companies are getting the most business action from their data.

A common sentiment I hear consistently is that their organizations are drowning in data but lacking in understanding and action from that data. Sure, data is the foundation upon which analytics can have an impact on your business, but actionable insight is required to unlock business value for your organization.

Providing analytical services is somewhat like being a professional translator, helping to convert numbers and trends into something the business can understand and act upon. However, analysts are often very comfortable deep in the data and not as comfortable translating that data into action.

So how do you get your analysts to pull their heads up from the data and focus on the business?

Read the rest of this post on the MITX blog.

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