Tag: Analytics

Effective Reporting on Lean Development Feature Testing

On the SaveLocal team, we believe in analytics, and we believe in lean development philosophy. This post specifically will talk about one of our lessons learned around feature testing and creating an effective hypothesis. As part of our lean practices, we often release limited-scope features into our product. These features are typically limited in total […]

New to Constant Contact? An Overview of Our Email Marketing Core

For developers who are just getting started integrating with Constant Contact, we wanted to provide some context for understanding our email marketing product platform. We think of our platform in three major buckets: contacts, content, and analytics. Here are a few things for you to consider when integrating with Constant Contact through our API. Contacts […]