Here’s a roundup of marketing-related technology events that the Constant Contact team will be at in December 2013.
BIA/Kelsey’s ILM West
The Constant Contact AppConnect team is the Premiere Sponsor at BIA/Kelsey’s ILM West event at the Hyatt Regency San Francisco on December 10-12. Come see the AppConnect team at booth #101-102 to learn about our Technology Partner Program, and join us at our networking reception on December 10 from 5:30 – 7 pm PT at the Hyatt Regency SF.
About the event:
LEADING IN LOCAL: Interactive Local Media
BIA/Kelsey’s flagship event, is their most action-oriented and super practical event yet. Whatever your strategic goals are for 2014, LEADING IN LOCAL will deliver the data, context, insights, best practices and networking opportunities that will position your business for success in the year ahead.
Joel Hughes, SVP Strategy & Emerging Business, at Constant Contact will be presenting on Wednesday, December 11. Here are the details on Joel’s presentation:
Freemium + Premium = Amplified Local Engagement
There is no denying that small businesses are flocking to free engagement tools on social media to build meaningful relationships with their local customers. But are they really getting the most bang for no buck? And do they have the bandwidth to do more on their own? Joel Hughes, senior vice president of strategy and emerging businesses at Constant Contact, explains why a freemium marketing strategy can only go so far for local small business marketing. Join Hughes as he discusses recent tests at Constant Contact that demonstrate the value of innovative engagement when small businesses combine free tools with paid media on social channels.
Matt Laudato, Senior Product Manager, Big Data Analytics at Constant Contact, will be speaking at the NCDM 2013 Where Marketing Meets Big Data conference in Las Vegas on December 10. Developed by the Direct Marketing Association, this event highlights marketing strategies and data management techniques that connect data, analytics and marketing intelligence. The details of Matt’s presentation:
Date And Time:
Tuesday, December 10, 3:55 PM- 4:45 PM
Implementation, Reporting and ROI Track
Presentation will be in the Octavius 7 room
A Case Study: Harnessing Marketing Insights from 45 Billion Emails
Clearly defined business objectives are just as important to successful marketing analytics as the actual numbers. The Constant Contact analytics team needed to analyze data from the approximately 45 billion messages sent through the platform each year. The Goal: Analyze trends to determine the best time to send emails, and figure out what email content is the most effective. Learn how they did it, the lessons learned and marketing insights gleaned in the results.
About the event:
Where Marketing Meets Big Data is a three-day deep dive into the marketing strategies and data management techniques that connect data, analytics and marketing intelligence. Designed to turn the status-quo on its head, NCDM13 provides a platform for re-envisioning data and its impact on the marketing world.