Archives for June 2013

Effective Reporting on Lean Development Feature Testing

On the SaveLocal team, we believe in analytics, and we believe in lean development philosophy. This post specifically will talk about one of our lessons learned around feature testing and creating an effective hypothesis. As part of our lean practices, we often release limited-scope features into our product. These features are typically limited in total […]

Upcoming Developer Events

My father always says that we make the communities we live in. That we are responsible for making them better, and mandated to give back and help others. I am very pleased to say these values are not just mine, but instilled here at Constant Contact. Along with incentives for employees to volunteer, nonprofit discounts, […]

Can I Opt an Unsubscribed Contact Back In?

When a contact unsubscribes from receiving additional email marketing campaigns, that contact is placed on the Do-Not-Mail list and their status is set to OPTOUT. The only way a contact on the Do-Not-Mail list can start receiving email campaigns from the Constant Contact account owner again is by opting themself back in. This means the contact has […]

API v2 Release Notes | June 2013

We are planning a software update to the Constant Contact v2 API on June 7, 2013. There are no major changes happening in this release, and current v2 integrations should not require any changes. We have fixed several bugs, and added functionality – we’ve included the full details of these changes here. New Features Ability […]

Putting a Premium on Customer Engagement: Strategic partnership helps insurance companies connect with customers

At Constant Contact, we talk a lot about the power of engaging your audience and how that can not only keep existing customers happy, but also help them to be more successful by creating positive, word-of-mouth marketing. In many industries, recommendations from friends and family are the major driver of new leads. In fact, 90% […]