SCRUM – It’s the Team and Teamwork

As we have continued to rollout SCRUM into our organization I have been reminded how important team behaviors are for the success of SCRUM teams. It seems so simple at 50,000 feet. We employ great engineers; they are all nice people, why won’t this just work?  The reality is something far more difficult to achieve. […]

Sync Data between Constant Contact and your Application

Keeping data in sync between the integrated application and Constant Contact is one of the most important aspects of building a successful integration with Constant Contact. Why syncing data is important As a sender of bulk email marketing you must be concerned with: Anti-spam laws require the senders of commercial electronic email to respect the wishes of […]

Featured Integration: LeadPages

LeadPages is a simple landing page builder. They have over 80 landing page templates to choose from, and they make it point-and-click simple to edit and use any of their opt-in pages, sales pages, launch pages, thank you pages and webinar pages to drive higher conversions in your business. LeadPages easily integrates with Constant Contact. […]

Innovators At Work

Given half a chance, anyone can innovate. With the right opportunity, anyone has the ability to make a difference. Whether an idea  means to benefit themselves or their companies, they are important. Our team at Constant Contact helps colleagues flex their idea muscles at “Innovation Jams.” InnoJams give employees an opportunity to step away from […]

Microservices at Constant Contact

Over the last few months, the buzz around Microservices has become omnipresent. Tech conferences, blog posts, technology forums – even analysts feel compelled to chime in (I sometimes wish they wouldn’t). Of course, Constant Contact is no different. I get the occasional email about ‘look what cool things Netflix is doing with Microservices’ or questions like shouldn’t […]

Cassandra and Sharded MySQL

Stefan Piesche, Constant Contact CTO, spoke at the Data @Scale conference in Boston, hosted by Facebook. He discussed how Constant Contact moved from scaling data vertically in large DB2 databases attached to even larger SANs, to using Cassandra as a horizontally scalable data tier for key/value type data. CTCT used to scale data vertically in large DB2 […]

Featured Integration: Dasheroo

Dasheroo provides easy-to-use, insightful business dashboards. Customers can view data from Constant Contact alongside other popular apps like Google Analytics, Adwords, Twitter, Facebook, SurveyMonkey, LinkedIn, and more, all in one place. Now business owners can spend less time chasing down data and use Dasheroo’s free business dashboards to understand it, act on it, and grow […]

Design Sprints at Constant Contact

For the past two years, we have been running design sprints here at Constant Contact. Design sprints are a 5-step process for solving discrete business problems through design and prototyping that end with user testing. Our innovation team works with different areas of the organization in a consultative capacity to facilitate design sprints for many […]

SCRUM and RACI

As we have been putting SCRUM into the organization, it has me thinking about how to help the teams understand roles and responsibilities in the new SCRUM formation.  We use RACI (defined below) internally to help dictate everyone’s understanding of who makes which decisions and why. One of the best articles on the subjects of […]