Types of Innovation

It is remarkable how many people are under the false assumption that companies are either innovative or not.   This is a very polarizing and simplistic perspective that does not take into account the different types of innovations that companies can and do pursue. For this post, let’s break down innovation into two dimensions:  Technology and […]

Exploring Exploratory Testing

Exploratory testing (ET) is both conceptually familiar and technically foreign: The idea is widely used – in some form or another – yet the discipline isn’t widely studied. ET can summarily be described as concurrent learning, test design and test execution and while that, to some, may insinuate sloppiness, immeasurability and ambiguity; ET is as […]

Our SCRUM Metrics

Here we are, rolling out SCRUM across our teams, having teams practice the process and deliver customer value.  We needed to figure out a simple way to measure the effectiveness of our rollout.  Measuring the effectiveness has two parts: Part 1 How effective were we in changing team behaviors, making our team members and product […]

SCRUM – It’s the Team and Teamwork

As we have continued to rollout SCRUM into our organization I have been reminded how important team behaviors are for the success of SCRUM teams. It seems so simple at 50,000 feet. We employ great engineers; they are all nice people, why won’t this just work?  The reality is something far more difficult to achieve. […]

Sync Data between Constant Contact and your Application

Keeping data in sync between the integrated application and Constant Contact is one of the most important aspects of building a successful integration with Constant Contact. Why syncing data is important As a sender of bulk email marketing you must be concerned with: Anti-spam laws require the senders of commercial electronic email to respect the wishes of […]

Featured Integration: LeadPages

LeadPages is a simple landing page builder. They have over 80 landing page templates to choose from, and they make it point-and-click simple to edit and use any of their opt-in pages, sales pages, launch pages, thank you pages and webinar pages to drive higher conversions in your business. LeadPages easily integrates with Constant Contact. […]

Innovators At Work

Given half a chance, anyone can innovate. With the right opportunity, anyone has the ability to make a difference. Whether an idea  means to benefit themselves or their companies, they are important. Our team at Constant Contact helps colleagues flex their idea muscles at “Innovation Jams.” InnoJams give employees an opportunity to step away from […]

Microservices at Constant Contact

Over the last few months, the buzz around Microservices has become omnipresent. Tech conferences, blog posts, technology forums – even analysts feel compelled to chime in (I sometimes wish they wouldn’t). Of course, Constant Contact is no different. I get the occasional email about ‘look what cool things Netflix is doing with Microservices’ or questions like shouldn’t […]

Cassandra and Sharded MySQL

Stefan Piesche, Constant Contact CTO, spoke at the Data @Scale conference in Boston, hosted by Facebook. He discussed how Constant Contact moved from scaling data vertically in large DB2 databases attached to even larger SANs, to using Cassandra as a horizontally scalable data tier for key/value type data. CTCT used to scale data vertically in large DB2 […]